My Story

I've always been motivated by anticipating human behavior and imagining the future. Today, I'm driven to balance what's probable with what's possible.

I've always loved stories.

Not just the stories themselves, but their impact. I am fascinated by what motivates people, how ideas spread, and why some messages inspire action while others fall flat.

That curiosity became the foundation of my career in communications. Over time, it led me to help organizations refine brands, launch products and services, navigate transformation, guide leaders and teams through change, and bring clarity to moments of uncertainty.

Along the way, I was introduced to CliftonStrengths and wasn't surprised to find Futuristic among my top themes. It resonated deeply with how I've always approached both my work and my life. I'm energized by possibility, motivated by progress, and naturally drawn to questions about what comes next.

Then life gave me another lens.

As the parent of a medically complex heart warrior, I learned that the future isn't something to be predicted. It's something to be navigated. I've spent years balancing optimism with realism, advocating within complex systems, and making decisions without perfect information.

Those experiences didn't change my interest in the future. They changed how I think about it.

Entrepreneurship provided another perspective. Through my own communications consultancy and as a co-owner of a growing biosafety consulting business founded by my husband, I've experienced firsthand the challenges and rewards of building something from the ground up. Growth requires vision, but it also requires resilience, adaptability, thoughtful decision-making, and a willingness to continuously learn.

Today, whether I'm helping organizations launch something new, navigate change, explore responsible AI, or imagine future possibilities, I bring the perspectives of a communicator, a medical parent, a futurist, and a business owner.

I believe the most meaningful work happens when we can acknowledge what's probable while still creating space for what's possible.

Credentials at a Glance

Corporate Experience

20+ years of experience spanning marketing communications, corporate communications, and change communications, helping organizations launch products and services, strengthen brands, navigate transformation, and engage stakeholders.

My career has spanned financial services, healthcare, consulting, entertainment, education, manufacturing, and MedTech, including roles with Mystic Lake Casino Hotel, U.S. Bank, Fidelity Bank, Bluespire Marketing, Patterson Companies, and Magid, as well as consulting engagements supporting Andersen Corporation, Boston Scientific, and The Zones of Regulation. In my agency life, I've had the chance to work with well-known brands like Vizio, NBCUniversal, Verizon, American Airlines Federal Credit Union and many others.

Beyond my communications work, I'm also co-owner of our growing family-owned biosafety business, BioCert Testing.

Nonprofit & Community Leadership

10+ years of nonprofit board leadership serving organizations focused on hunger relief and professional development along with volunteer and pro bono work in healthcare advocacy and patient education. Former Board President of The Open Door and the International Association of Business Communicators-Minnesota. Creator and host of the Navigating PVS podcast. Communications committee member for the Congenital Heart Public Health Consortium.

MBA, University of St. Thomas, Opus College
of Business

As my career evolved, I found myself increasingly interested in the business decisions behind the communications challenges I was helping organizations solve. Pursuing an MBA at the University of St. Thomas strengthened my systems thinking, financial acumen, leadership capabilities, and understanding of organizational growth and change. I graduated with a 3.94 GPA and earned dual certificates in Strategic Growth and Transformational Change & Organizational Development.

Bachelor of Science, University of Wisconsin-River Falls

I majored in Marketing Communications with a minor in International Studies. One of my favorite college experiences was an ambitious independent research project on British film marketing. Armed with curiosity, a notebook, and the determination of a college student in the age of the analog internet, I spent months tracking down film industry leaders from internet cafés and phone booths across England. The experience taught me that persistence is an underrated superpower.